Keynote
Your Best Salespeople Don't Work For You
Turning customers, partners and your network into a growth engine.
Twenty years building, scaling, turning around and exiting service and technology businesses. Now he helps founders do the same.
Whether from the stage, in the boardroom, or one-on-one, the work is the same. Fix the founder, and the growth follows.
Keynotes on customer experience, culture, scaling, resilience and AI. Practical, story-led, tailored to your audience of business owners.
Hands-on advisory and one-on-one coaching for founders making the leap from operator to CEO, and $1M to $20M+.
Businesses built, scaled and taken through ASX listings, turnarounds and exits, with the numbers to back it.
Bill has been the founder in the room, not just the advisor. That's the difference between theory and knowing exactly where it breaks.
"Bill presents like few others I have seen. His ability to hold the attention of a crowd, no matter how big or small, and deliver his message clearly and with impact, makes it a pleasure to be in the room when he is on stage."
"Bill's advice has been invaluable throughout the years. If you are looking to scale your business methodically and with reduced risk, I highly recommend you speak to him."
"Bill presented at the iSelect conference and was a huge hit. His direct approach and easy-to-follow concepts gave our team and partners key takeaways they could implement in their businesses."
"Website Blue's sales increased by 99% in H1 FY22 with Bill's team driving sales and marketing."
Five signature keynotes for business owners, covering customer experience, culture, scaling, resilience and AI. Each is 45 minutes plus Q&A, tailored to your event.
Most businesses obsess over winning the next customer and underinvest in what happens after the sale. Bill took the opposite approach, building an $8.5m business without buying leads. He shares the practical playbook for creating customers who come back, refer others and advocate for your business, including how to engineer the customer journey, recover detractors, build referral partnerships and turn reputation into a predictable source of growth.
AI is going to fundamentally change the economics of service businesses, but most owners are stuck between hype and random experimentation. Bill shares what he's learned building AI into a traditional professional-services business: where AI genuinely saves time and money, where it doesn't, what to automate first, how roles and margins will change, and what business owners should be doing now to avoid being left behind.
Most founders don't have a growth problem. They have a founder problem. The skills that get a business to its first stage of success often become the things that stop it reaching the next one. Bill shows owners how to identify where they've become the bottleneck, reduce key-person dependency, delegate without losing control, build a leadership layer and create the systems that allow the business to grow beyond them.
Every business owner eventually asks the same question: why doesn't anyone care as much as I do? The answer isn't finding people who think exactly like the owner. It's creating an environment where people take ownership, make decisions and hold themselves and each other accountable. Bill shares the four principles he's used to build high-performing teams: radical honesty, ultimate responsibility, the right environment and decisiveness. He also shows how to measure whether your culture is actually working.
Building businesses rarely follows the story you tell afterwards. Bill shares the failures, pressure, courtroom battles, near misses and comeback moments behind more than 20 years in business, and the lessons they taught him about resilience, decision-making and continuing to lead when things aren't going to plan.
A QR code giving your audience access to additional tactical videos, so the session doesn't end when Bill leaves the stage.
A complimentary two-hour training session with Bill. A standout prize that lifts engagement across the room.
For niche, services and tech audiences, Bill also tailors keynotes on:
How smaller businesses get in the room with the big players, build trust, and turn relationships into national commercial partnerships and distribution channels. This is the partnership-led growth strategy Bill used to build Bond to an $8.5M run rate in 3.5 years.
What actually makes a business valuable, saleable and less dependent on its founder, and how to build toward the option of an exit, whether or not you ever choose to take it.
"Bill presented at the iSelect conference and was a huge hit. His direct approach and easy-to-follow concepts gave our team and partners key takeaways they could implement in their businesses."
"Bill presents like few others I have seen. His ability to hold the attention of a crowd, no matter how big or small, and deliver his message clearly and with impact, makes it a pleasure to be in the room when he is on stage."
"Bill's workshop on the Customer Journey was fantastic. Great practical tips, highly relatable."
"Bill delivered a superb presentation to our annual immersion on Building a High Performance Culture. Bill was clear, confident and compelling."
Hands-on consulting and one-on-one coaching for founders and owners ready to make the leap from operator to CEO, and take the business to its next stage of growth.
"Website Blue's sales increased by 99% in H1 FY22 with Bill's team driving sales and marketing."
"Bill drove significant change management at RESA Group Limited. From right sizing the business to assisting in identification and sale of unprofitable units."
"Bill's advice has been invaluable throughout the years. If you are looking to scale your business methodically and with reduced risk, I highly recommend you speak to him."
"Bill's workshop on the Customer Journey was fantastic. Great practical tips, highly relatable."
Founder, CEO, speaker and investor. Bill has built businesses from nothing, scaled them into the tens of millions, and lived every lesson he now teaches.
Bill founded his first business at 21, selling refinance leads to mortgage brokers from a Melbourne call centre, and had launched three companies before he was 26. He built Nyko Property through the 2008 financial crisis and two model pivots, then sold it to ASX-listed iBuyNew Group in 2016.
As Group CEO of iBuyNew he led a turnaround that saw the share price rise 500% at its peak. As COO and CRO of ASX-listed PropTech Group, he and his team grew cash receipts 136% in a year to over $21M and helped lift the market cap almost 300% to $100M. Along the way he has helped raise more than $35M in capital.
Bio, headshots, topics and one-sheet, ready to download. For podcast hosts and event organisers.
The full one-pager, covering positioning, signature topics and track record.
Download PDF →The complete kit in one place: one-sheet, headshots, stage photos, bio and logos.
Open media kit →20+ years building, scaling, turning around and exiting businesses. Core belief: "Most founders don't have a growth problem. They have a founder problem."
Turning customers, partners and your network into a growth engine.
A practical playbook for using AI in service businesses.
How to scale a business beyond yourself.
Building a team that takes ownership and holds itself accountable.
Leadership and resilience from 20 years of setbacks and rebuilding.
Articles migrated from Levels, carried across so you keep the search equity, plus new writing to come.
Why the quieter, service-minded leader often outperforms the loudest in the room.
Turning the customer journey into referrals, reviews and repeat business.
Where AI genuinely changes the economics of a professional-services business.
Building sales performance that lasts without burning the team out.
The honest answer to the question most founders quietly ask themselves.
The six foundations that have to be in place before you push growth.
Booking a keynote or exploring how Bill can help you scale. Start here.
Emailbn@levelsgc.com
Phone1300 889 175
OfficeNorth Building, Level 5, 333 Collins St, Melbourne VIC 3000
A booking calendar (Calendly / TidyCal) embeds right here in the live build.